Tuesday, 13 December 2011

Audience Research - Questionnaire

After carrying out product research I have come up with some good ideas for what types of things we should include in our music video, digipack and magazine advertisement. Before making our final decision we have decided to carry our some audience research ion the form of a questionnaire:

Questionnaire – Music Videos
This questionnaire is designed to research viewer preferences in music videos. Please answer truthfully and complete as much as you can. Many Thanks.

(1)    Please select your age group.

Under 16 [  ]  16 -25 [  ]  26-35 [  ]  36-45 [  ]  46-55 [  ]  55+ [  ]

(2)    Please select your gender.

Female [  ]  Male [  ]

(3)    Where do you purchase your music?

Internet Downloads [  ]  High-street [  ]  Other (Please state) [  ]

_____________________________________________________________________

(4)    How much do you spend on music per month?

£0-£5 [  ]  £6-£15 [  ]  £16-£25 [  ]  £26-£35 [  ]  £36-£45 [  ]  £46+ [  ]

(5)    What genre of music do you prefer? (Please tick multiple options)

Rock [  ]  R&B [  ]  Indie [  ]  Pop-Punk [  ]  Pop [  ]  Drum and Bass/Dubstep [  ]  Hardcore [  ]  Acoustic [  ]  Hip-Hop/Rap [  ]  Other (Please state) [  ]
            
           _____________________________________________________________________

(6)    Do you watch music videos? If yes, where do you watch them?

Yes (Please Select) [  ]  No [  ]
                
            Television [  ]  Internet [  ] 

(7)    How often do you watch music videos?

Daily [  ]  Weekly [  ]  Monthly [  ]  Rarely [  ]  Never [  ]

(8)    Do you prefer music videos that show the artist perhaps performing or actors/actresses telling the story?

            Actors/Actresses telling a story [  ]  Artist Performing  [  ]  Both [  ]

(9)    Do you have a particular favourite music video? If yes, what is it?

            Yes (Please State) [  ]  No [  ]

_____________________________________________________________________

(10) Who is your favourite music artist? And how do you recognise them? (For example logo or photograph)

_____________________________________________________________________

Thank you for filling out this Questionnaire.

Filming Techniques - The Steadicam

After carrying out our product research we noticed particular filming techniques that created interesting effects in the videos that we looked at. One technique we picked out in a number of the music videos we looked at was the use of the 'Steadicam'. We decided that this particular technique would be very useful in our music video and would be very appropriate for our video. We looked at some videos of the 'Steadicam' on YouTube and this video showed us some other uses of the Steadicam and also how to make one.