Our questionnaire findings were very useful in giving us information on audiences views of music videos and band/artist advertisement. Our questionnaire was handed to approximately 100 people and we received 51 completed questionnaires back. Here is an outline of our findings:
Purchasing Music
Out questionnaire findings showed a little difference in the amount of money spent on music and how it is purchased between males and females. However there was a difference in amount spent on music and how it is purchased across age groups. Our findings showed that younger people spend between £26-£35 per month on music compared to older people who spend between £6-£15 per month on music. Also the research showed that younger people tend to use internet downloads as a means of purchasing music and older people continue to buy CD's and Vinyl's.
Music Preferences
We found that music genre preferences did differ across gender and age. We found that young males seemed to prefer 'Drum and Bass/Dubstep' and young females prefer 'Pop' and 'Hip-Hop/Rap'. In older people we found that males prefer 'Rock' whilst females prefer 'indie'.
Music Videos and Artist Advertising
Our research showed that young people watch music videos on a daily basis on the Internet, whilst older people rarely watch music videos and if they do it would be on the television. Also we found that across all ages and genders that people prefer music videos that tell a story and also show the band performing as well. Lastly from our questionnaire we found that people recognize artist from images that are different and unique to the band/artist and do not necessarily relate to the album/tour.
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