Tuesday, 8 May 2012

Digipack - Editing Process

After encountering the problems with our digipack and poster image we decided that we weren't going to use the whole band in the photo, but instead use an image that relates to the theme of the song and the EP itself. The the theme of the EP is 'growing up' and all the challenges you face at different stages of your life. The song 'T.Y.P.I.C.A.L' looks at one of those stages, which is the girl experiencing her first time drunk and lost after a night out. This theme also links in with the age of the band and therefore their primary target audience.We decided that if we relate the theme of the EP to the digipack the image will become very effective, particularly with linking the 3 pieces of work together and relating to audiences. After brainstorming some ideas we took the following picture for the front cover of our digipack:


We decided on photographing this picture, after discussing some ideas that would relate the image to the theme of 'growing up' and also wouldn't drift it too far from the band. Firstly this image relates to growing up because the age at which you get your first car you acquire freedom and feel much more like an adult; as you no longer have to rely on others. Also we've linked in the child side by having Jack have his thumb up out the window. This shows they are still a little bit childish and are not quite adults, but they are getting older and becoming more independent, linking in with the theme of growing up. This will hopefully attract the younger audiences as they will be able to relate to the songs in the EP. We have tried not to drift to far from the band, whilst incorporating growing up, by including our guitars and drums in the image. This will also be effective with attracting audiences, as we are quite unknown, so they will know we are a band. Lastly to ensure the band was still presented in the digipack image, whilst keeping the to the theme of growing up, we included the band name in the photograph This will be effective, as our band is farily unkown, so it important that the band name is clear; so that audiences are aware of who the atrist of the album is. For the image on the reverse side of the digipack we decided that we would stick with the theme of growing up; However, this image would not need the bands name, but would need to be an appropriate image for text to be added. This is the orginal photograph that we took for the reverse side of the digipack:


This is the original photograph that we took for the reverse side of the digipack. The photograph sticks with the theme of 'growing up' and is an appropriate image to add text. We decided to use the adult shoes and child's shoes next to each other as it symbolizes growing up. As I have said before this links in with the theme of the songs in the EP. The fact that we have used adult shoes and childs shoes shows that the album symbolizes the period of time when you are no longer a child but not quite an adult shows that the images link in with the theme of the album. We decided to make the photographs have more uniqueness we should edit them using software and also we should add text to the reverse side; including websites and track listings. This is a screen shot of the editing we did on the images:


We used Adobe Photoshop to edit the brightness and contrast of the image to make it black and white and to also create more of a vintage look to the image. We thought this would create more of a unique style which audiences would recognize and remember and link with the band. We did the same for the reverse image of the digipack and we also added text to that image. This is the reverse side of the digipack:


After creating the digipack we noticed a few areas that we wanted to edit further before being happy on our final piece.

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